Emergn

My Role
Brand Designer

Services
Brand Identity
Art Direction
Website Design

Emergn are a global digital business services firm with a mission to improve the way people and companies work. Forever. Alongside the creative team at Yonder Consulting, we worked with the leadership team to define and express what truly makes Emergn unique and create a dynamic digital brand and experience that reflected their personality and offer.

Close-up of a paper with skeletal anatomy illustrations.

The brief: Create a distinctive brand identity that has impact in the tech sector

The brand was positioned on the message: Ideas to Impact. Everything Emergn does helps their clients transform ideas into the hands of customers, sooner. We wanted to get that idea across in the visual identity.

Digital advertisement display with large, distorted white text on a black background reading 'graphics without focus?' with a small red 'emergn' logo at the bottom.

The tech industry is over saturated with generic images of people in a boardroom pointing at post it notes. We took a firm stance to ban any cobalt blue whizzing lines or generic ‘people doing business” stock imagery.

Instead, we created a toolkit of an impactful kinetic typographic style, a bold color palette with simplistic, graphic illustrations and candid people-based imagery

A blank, gray background with no objects or scenery.
Multiple white notebooks with black text that reads 'Work at the LEADING EDGE,' placed on a red background. Red elastic bands hold the notebooks closed.

We developed a cohesive identity system that could flex for the education-led product, VFQ. Introducing hand-drawn mark-ups that evoke the experience of learning; mistakes, iterating and getting ideas out at pace.

Four smartphones displaying social media posts about a learning platform called VFQ, with various text and graphics emphasizing innovation, continuous learning, digital skills, and key concepts like value, flow, and quality.
Three social media posts about innovation and continuous learning, featuring text and red accents on a black background.

Project of Yonder Consulting
My role: Art direction, Brand Design, Creative Strategy